157 См.: Jonah Lehrer. The Decisive Moment. Edinburgh: Canongate, 2007. P. 47.
158 Daniel Kahneman. Thinking, Fast and Slow. N. Y.: Penguin, 2012. (На рус. яз.: Канеман Д. Думай медленно… решай быстро. М., 2013. Перевод А. Андреева, Ю. Деглиной и Н. Парфеновой.)
159 http://www.bbc.co.uk/news/business-27579790.
160 Peter Sims. Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. N. Y.: Random House Business, 2012.
161 Там же.
162 Ryan Babineaux, John Krumboltz. Fail Fast, Fail Often: How Losing Can Help You Win. N. Y.: Tarcher, 2014.
163 David Bayles, Ted Orland. Art and Fear: Observations on the Perils (and Rewards) of Artmaking. N. Y.: Image Continuum Press, 2001.
164 https://www.youtube.com/watch?v=vY3OtMBCEKY.
165 Eric Ries. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. N. Y.: Portfolio/Penguin, 2011.
166 Там же.
167 Там же.
168 Jim Collins, Morten T. Hansen. Great by Choice: Uncertainty, Chaos and Luck – Why Some Thrive Despite Them All. N. Y.: Random House Business, 2011.
169 Peter Sims. Little Bets.
170 http://www.bbc.co.uk/news/business-27579790.
171 В беседе с автором.
172 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1470513/.
173 Данные проекта Disability Adjusted Life Years, оценка результатов продолжается.
174 Toby Ord. The Moral Imperative toward Cost-Effectiveness in Global Health // Center for Global Development. 2013. March.
175 http://lesswrong.com/lw/h6c/taking_charity_seriously_toby_ord_talk_ on_charity/.
176 https://www.givingwhatwecan.org/.
177 Scared Straight! («Испугаться и исправиться»), док. фильм, реж. Арнольд Шапиро, 1978 г.
178 «Испугаться и исправиться», комментарий Питера Фалька.
179 См.: James Finckenauer. Scared Straight: The Panacea Phenomenon Revisited. L.: Waveland Pv. Inc, 1998.
180 Peter W. Greenwood. Changing Lives: Delinquency Prevention as Crime Control Policy. Chicago: University of Chicago Press, 2007.
181 Цит. по фильму «Испугаться и исправиться».
182 Диаграммы взяты (с адаптацией) из Test, Learn Adapt © Crown, 2012 June, лицензировано на условиях Открытой правительственной лицензии. Воспроизводится с разрешения правообладателя.
183 Ben Goldacre. Bad Science. N. Y.: Harper Perennial, 2009.
184 Mark Henderson. The Geek Manifesto: Why Science Matters. N. Y.: Bantam Press, 2012.
185 См.: Ben Goldacre. Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients. N. Y.: Faber & Faber, 2014.
186 Я благодарен Джиму Манци за то, что он изложил эти аргументы в своей книге Uncontrolled (N. Y.: Basic Books, 2012).
187 Jonathan Sheperd. The Production and Management of Evidence for Public Service Reform in Evidence and Policy.
188 Интервью взято автором.
189 James Finckenauer. Scared Straight.
190 Интервью взято автором.
191 Там же.
192 Там же.
193 См.: James Finckenauer, Scott O. Lilienfeld. Scientifically Unsupported and Supported Interventions for Childhood Psychopathology: A Summary // Pediatrics. Vol. 115. 2005. № 3. P. 761–764; а также Daniel P. Mears. Towards Rational and Evidence-based Crime Policy // Journal of Criminal Justice. Vol. 35. 2007. № 6. P. 667–682.
194 Приз Сильвермана.
195 http://reclaimingfutures.org/juvenile-justice-reform-scared-straight-facts-vs-hype.
196 A. Petrosino, C. Turpin-Petrosino, M. E. Hollis-Peel, J. G. Lavenberg. Scared Straight and Other Juvenile Awareness Programs for Preventing Juvenile Delinquency: A Systematic Review.
197 http://www.nytimes.com/2007/03/23/nyregion/23solve.html.
198 http://www.northjersey.com/news/neighbor-sentenced-in-decades-old-ridgefield-park-murder-1.1238173.
199 Воспроизводится с разрешения Эстер Дюфло.
200 https://www.ted.com/speakers/esther_duflo.
201 Jeffrey Sachs. The End of Poverty: How We Can Make It Happen in Our Lifetime (N. Y.: Penguin, 2005).
202 William Easterly. The White Man’s Burden: Why the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little Good. N. Y.: Penguin Books, 2007.
203 Tim Harford. Adapt: Why Success Always Starts with Failure. N. Y.: Little, Brown, 2011.
204 https://www.ted.com/speakers/esther_duflo.
205 Abhijit Banerjee, Esther Duflo. Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty. N. Y.: Penguin, 2012.
206 Alan G. Robinson, Sam Stern. Corporate Creativity: How Innovation and Improvement Actually Happen. Oakland, CA: Berrett-Koehler, 1998.
207 См.: Jim Manzi. Uncontrolled.
208 https://hbr.org/2009/02/how-to-design-smart-business-experiments.
209 Интервью взято автором.