Medium Raw

The degree and kind of fascination with which his every move and utterance are observed and discussed is unique in the history of chefdom. Marco Pierre White’s exploits as the first rock-star chef—and Gordon Ramsay’s strategic evictions—were tabloid fodder. The people watching and writing about Chang are, for the most part, smart people, sophisticated about dining. They know exactly where to slip the knife if and when it comes to that.

How does he handle all this? “Rage or fear…It oscillates. Rage I need to motivate me to try things that I can’t ordinarily do—as I’m a lazy man. Fear—to keep pushing harder so we don’t lose what we’ve accomplished.”

He’s persisted with one even more bold throw after another: a series of what would appear to be erratic, straight-outta-left-field choices—and yet everything works.

When Noodle Bar opened, chefs and cooks liked that there was a place where they could get a bowl of noodles from a crazy, surly, overworked Korean-American who worked (fairly briefly) for Tom Colicchio and, later, Daniel Boulud. They enjoyed watching him curse at customers; liked that, after receiving complaints about the scarcity of vegetarian options, he’d turned around and put pork in nearly every dish on the menu.

It’s no accident that all of his restaurants seem designed exclusively for hungry chefs and cooks and jaded industry people. When they opened, they felt like manifestations of a collective secret urge. Everything from counter service to menus to music to the appearance of the cooks, the way one interacts directly with them, seemed to suggest to those within the business: “This is the way—this is how good, how much fun our business could be if only we didn’t have to worry about fucking customers.”

Now, non-industry people are clamoring to get in on the kind of dining experience that was once the perk of a debauched but exclusive elite. If the mark of a successful chef is, indeed, getting regular, honest-John diners to eat what chefs themselves have always loved to eat—the way they themselves like to eat it—then David Chang is a very successful chef. But in the process, he’s democratized a dining sector that once required, for admission, burn marks, aching feet, beef fat under the nails, and blisters. For some, that’s treachery of a kind.

At my first meal at Momofuku Ssäm, one particular dish slapped me upside the head and suggested that, indeed, something really special was going on here. It was a riff on a classic French salad of frisée aux lardons: a respectful version of the bistro staple—smallish, garnished with puffy fried chicharrones of pork skin instead of the usual bacon, and topped with a wonderfully runny, perfectly poached quail egg. Good enough—and, so far, not something that would inspire me to tear off my shirt and go running out in the street proselytizing. But the salad sat on top of a wildly incongruous stew of spicy, Korean-style tripe—and it was, well, it was…genius. Here, on one hand, was everything I usually hate about modern cooking—and in one bowl, no less. It was “fusion”—in the sense that it combined a perfectly good European classic with Asian ingredients and preparation. It was post-modern and contained my least favorite ingredient these days: irony. It appeared to be trying to “improve” or riff on an “unimprovable” and perfectly good bistro icon. Unless you’re Thomas Keller, or Ferran Adrià, I usually loathe that kind of thing.

But this was truly audacious. It was fucking delicious. And it had tripe in it. So, for me, there was a moral dimension as well: anyone who can make something irresistibly delicious with tripe and get New Yorkers to eat it is, to my mind, already on the side of the angels. It was as if all my favorite chefs had gotten together and somehow created a perfectly tuned, super mutant baby food—in Korea. I felt I wanted all my high-end meals—for the rest of my life—to resemble this one: both complex and strangely comforting.

From the outside, Momofuku Ko looks like an after-hours club—or a particularly dodgy storefront cocktail lounge. There’s no sign—only Chang’s tiny, trademark peach logo next to an uninviting door. You could easily stand outside looking for it for ten minutes before realizing you were there all along.