GettingThings Done. The Art of Stress-Free Productivity

Few people can hold their focus on a topic for more than a couple of minutes, without some objective structure and tool or trigger to help them. Pick a big project you have going right now and just try to think of nothing else for more than sixty seconds. This is pretty hard to do unless you have a pen and paper in hand and use those "cognitive artifacts" as the anchor for your ideas. Then you can stay with it for hours.That's why good thinking can happen while you're working on a computer document about a project, mind-mapping it on a legal pad of on a paper tablecloth in a hip restaurant, or just having a meeting about it with other people in a room that allows you to hold the context (a white board with nice wet markers really helps there, too).

Brainstorming Keys

Many techniques can be used to facilitate brainstorming and out-of-the-box thinking. The basics principles, however, can be summed up as follows:

• Don't judge, challenge, evaluate, or criticize.

• Go for quantity, not quality.

• Put analysis and organization in the background. 

Don't Judge, Challenge, Evaluate, or Criticize It's easy for the unnatural planning model to rear its ugly head in brainstorming, making people jump to premature evaluations and critiques of ideas. If you care even slightly about what a critic thinks, you'll censure your expressive process as you look for the "right" thing to say. There's a very subtle distinction between keeping brainstorming on target with the topic and stifling the creative process. It's also important that brainstorming be put into the overall context of the planning process, because if you think you're doing it just for its own sake, it can seem trite and inappropriately off course. If you can understand it instead as something you're doing right now, for a certain period, before you move toward a resolution at the end, you'll feel more comfortable giving this part of the process its due.

A good way to find out what something might be is to uncover ail the things it's probably not.

This is not to suggest that you should shut off critical thinking, though—everything ought to be fair game at this stage. It's just wise to understand what kinds of thoughts you're having and to park them for use in the most appropriate way. The primary criterion must be expansion, not contraction.

Go for Quantity, Not Quality Going for quantity keeps your thinking expansive. Often you won't know what's a good idea until you have it. And sometimes you'll realize it's a good idea, or the germ of one, only later on. You know how shopping at a big store with lots of options lets you feel comfortable about your choice? The same holds true for project thinking. The greater the volume of thoughts you have to work with, the better the context you can create for developing options and trusting your choices.

Put Analysis and Organization in the Background Analysis and evaluation and organization of your thoughts should be given as free a rein as creative out-of-the-box thinking. But in the brain-storming phase, this critical activity should not be the driver.

Making a list can be a creative thing to do, a way to consider the people who should be on your team, the customer requirements for the software, or the components of the business plan. Just make sure to grab all that and keep going until you get into the weeding and organizing of focus that make up the next stage.

Organizing

If you've done a thorough job of emptying your head of all the things that came up in the brainstorming phase, you'll notice that a natural organization is emerging. As my high school English teacher suggested, once you get all the ideas out of your head and in front of your eyes, you'll automatically notice natural relation-ships and structure. This is what most people are referring to when they talk about "project plans."

Organizing usually happens when you identify components and subcomponents, sequences or events, and/or priorities. What are the things that must occur to create the final result? In what order must they occur? What is the most important element to ensure the success of the project?

This is the stage in which you can make good use of structuring tools ranging from informal bullet points, scribbled liter-ally on the back of an envelope, to project-planning software like Microsoft Project. When a project calls for substantial objective control, you'll need some type of hierarchical outline with components and subcomponents, and/or a GANTT-type chart showing stages of the project laid out over time, with independent and dependent parts and milestones identified in relationship to the whole.