Sapiens: A Brief History of Humankind

The nuclear family did not disappear completely from the modern landscape. When states and markets took from the family most of its economic and political roles, they left it some important emotional functions. The modern family is still supposed to provide for intimate needs, which state and market are (so far) incapable of providing. Yet even here the family is subject to increasing interventions. The market shapes to an ever-greater degree the way people conduct their romantic and sexual lives. Whereas traditionally the family was the main matchmaker, today it’s the market that tailors our romantic and sexual preferences, and then lends a hand in providing for them – for a fat fee. Previously bride and groom met in the family living room, and money passed from the hands of one father to another. Today courting is done at bars and cafés, and money passes from the hands of lovers to waitresses. Even more money is transferred to the bank accounts of fashion designers, gym managers, dieticians, cosmeticians and plastic surgeons, who help us arrive at the café looking as similar as possible to the markets ideal of beauty.

Family and community vs. state and market

The state, too, keeps a sharper eye on family relations, especially between parents and children. Parents are obliged to send their children to be educated by the state. Parents who are especially abusive or violent with their children may be restrained by the state. If need be, the state may even imprison the parents or transfer their children to foster families. Until not long ago, the suggestion that the state ought to prevent parents from beating or humiliating their children would have been rejected out of hand as ludicrous and unworkable. In most societies parental authority was sacred. Respect of and obedience to one’s parents were among the most hallowed values, and parents could do almost anything they wanted, including killing newborn babies, selling children into slavery and marrying off daughters to men more than twice their age. Today, parental authority is in full retreat. Youngsters are increasingly excused from obeying their elders, whereas parents are blamed for anything that goes wrong in the life of their child. Mum and Dad are about as likely to get off in the Freudian courtroom as were defendants in a Stalinist show trial.

Imagined Communities

Like the nuclear family, the community could not completely disappear from our world without any emotional replacement. Markets and states today provide most of the material needs once provided by communities, but they must also supply tribal bonds.

Markets and states do so by fostering ‘imagined communities’ that contain millions of strangers, and which are tailored to national and commercial needs. An imagined community is a community of people who don’t really know each other, but imagine that they do. Such communities are not a novel invention. Kingdoms, empires and churches functioned for millennia as imagined communities. In ancient China, tens of millions of people saw themselves as members of a single family, with the emperor as its father. In the Middle Ages, millions of devout Muslims imagined that they were all brothers and sisters in the great community of Islam. Yet throughout history, such imagined communities played second fiddle to intimate communities of several dozen people who knew each other well. The intimate communities fulfilled the emotional needs of their members and were essential for everyone’s survival and welfare. In the last two centuries, the intimate communities have withered, leaving imagined communities to fill in the emotional vacuum.

The two most important examples for the rise of such imagined communities are the nation and the consumer tribe. The nation is the imagined community of the state. The consumer tribe is the imagined community of the market. Both are imagined communities because it is impossible for all customers in a market or for all members of a nation really to know one another the way villagers knew one another in the past. No German can intimately know the other 80 million members of the German nation, or the other 500 million customers inhabiting the European Common Market (which evolved first into the European Community and finally became the European Union).