Как гибнут великие и почему некоторые компании никогда не сдаются

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85. Edward R. Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative (Cheshire, CT: Graphics Press, 1997),

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86. Уильям Гор, из беседы с автором.

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90. “Scott Paper: Back On Its Feet,” Forbes, December 15, 1976, 69.

91. “No-Longer-So-Great Scott,” Forbes, August 1, 1972, 25.

92. “Scott Paper: Back On Its Feet,” Forbes, December 15, 1976, 69.

93. Stuart C. Gilson and Jeremy Cott, “Scott Paper Company," Harvard Business School, case study #9-296-048 (Boston: Harvard Business School Publishing, 1997); Albert J. Dunlap and Bob Andelman, Mean Business: How I Save Bad Companies and Make Good Companies Great (New York: Fireside, 1997), 11.

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Стадия 4: попытки спастись

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99. Julie Creswell and Dina Bass, “Ranking the 50 Most Powerful Women: Fortune’s First Annual Look at the Women Who Most Influence Corporate America," Fortune, October 12, 1998.

100. Carly Fiorina, Tough Choices: A Memoir (New York: Penguin Group, 2006), 171-172.

101. George Anders, Perfect Enough: Carly Fiorina and the Reinvendon of Hewlett-Packard (New York: Penguin Group, 2003). 63: Peter Burrows and Peter Elstrom, “The Boss," BusinessWeek. August 2. 1999,76; Peter Burrows, Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard (Hoboken. NJ: John Wiley & Sons. 2003), 136-137.

102. Louis V. Gerstner, Jr., Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround (New York: HarperCollins, 2002), 54.

103. Louis V. Gerstner, Jr., Who Says Elephants Can't Dance? Inside IBM’s Historic Turnaround (New York: HarperCollins, 2002). 30.

104. George Anders. “The Carly Chronicles," Fast Company. February 2003; Peter Burrows, Backfire: Carly Fiorina’s High-Stakes Battle for the Soul of Hewlett-Packard (Hoboken. NJ: John Wiley & Sons, 2003), 148; David Packard. The HP Way: How Bill Hewlett and I Built Our Company (New York: HarperCollins, 2005).