Inside Straight

FROM THE DESK OF REBECCA LIEBERMAN

from: Becca

to: Michael Berman

re: American Hero promo copy

Hey, Mike.

Here’s the promotional copy and head shots for the American Hero print campaign, for your approval. Please get your tweaks and changes back to me by the 17th. Thanks. (There’s two head shots for Tiffani, you’ll notice, one normal and one where she’s gone diamond. Let me know which one you want to use. Oh, and Alan wants to tint Toad Man green in his head shot, though it’s my understanding that he’s only green as a toad. What do you say?)

There will be four broadsheets, one for each team. We’ll be slapping them on buses in the top twenty media markets, as well as the El in Chicago, the NYC subway, and most major airports. We’ll also be using them as full-page ads in People, Us, Entertainment Weekly, Daily Variety, Hollywood Reporter, Aces, TV Guide, Rolling Stone, Vanity Fair, Parade, and assorted Sunday supplements. If Drummer Boy survives the first few cuts and makes a good run, I might be able to get him the cover of Rolling Stone as well.

We’re also planning a major giveaway of promotional T-shirts the week that AH premieres. Each shirt will have the picture of a contestant on the front, with the team slogan and emblem on the back. The idea is one to a customer, so we can track the demand and get a better idea which contestants are most popular. And the deal with Burger King’s about to close, so we’ll also have a line of special promotional cups. Be the first kid on your block to collect all twenty-eight. We’ll be tracking those, too.

Plus, we’re lining up some regional media in the home markets of each contestant—print features, local television, etc. When the time is right, Maxim and Playboy have both expressed interest in doing photo spreads on some of our female contestants. Maxim has Jade Blossom at the top of their list, but Hef wants Curveball. Must be that whole girl-next-door thing. Maybe you could have Peregrine talk to her. Playboy worked for Peri once upon a time. I think my father still has the centerfold hanging in the garage. (No one seems to want Toad Man or Holy Roller to take off their clothes, can’t think why.) So, take a look and shoot these back to me ASAP.

luv,

Becca

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