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What allowed you to know that you could say that? The voice that says, "I'm waking up," is notifying you that there is something to notice, so something must have preceded the voice. Was the voice commenting on a feeling, or was there suddenly light coming in? Something changed. Go back and remember it so that you can go through it sequentially.

Betty: I think it was a feeling.

What kind of a feeling? Warmth? Pressure?. . . .

Betty: Warm, yes.

Did you go from warmer to cooler, or from cooler to warmer?

Betty: The sensation of warmth became intensified. I felt my body get warmer.

As you began to become aware of warm feelings, you said to yourself, "I'm waking up." What happens right after that? You haven't seen anything yet? No internal images?

Betty: I said, "I have to get up."

Is the voice loud? Are there any other sounds, or is there just a voice in there? Does it have tone?

Betty: It is a very calm voice, it's an easy voice.

Does the tone of that voice inside change as you begin to wake up more and more?

Betty: Yes. It speeds up and becomes more clear and distinct, more alert.

This is an example of what we call a motivation strategy. It's not the whole thing, but it's enough to give us the key piece that makes it work to get her to do something. She has an internal voice that sounds like a sleepy, calm voice. Then as it says, "I have to get up," it begins to speed up and change that tone to on that is more awake and alert.

I want all the rest of you to try this. Doing it yourself is how you really find out about how other people do things. You don't have to say the same words, but take a moment to close your eyes, feel your body, and then listen to a voice inside your head. Have that voice begin to talk to you in a tone that is sleepy and calm. . . , Now have that voice speed up a little, become a little louder and more alert. Notice how your feelings change. . . ,

Does that affect the way you feel? If it doesn't, check your pulse. An excited internal voice is a great way to wake yourself up whenever you need it. If you start talking to yourself and putting yourself to sleep at a time when you probably shouldn't, like on the freeway, you can learn to raise the volume and pitch, talk a little faster about something that is exciting, and it will wake you right up.

This is what many insomniacs do. They talk to themselves in a loud, high–pitched, excited voice, and it wakes them up — even if they're talking about how much they need to sleep. Insomniacs tend to be very alert and motivated. They think they don't sleep much, but studies have found that they actually sleep about as much as everybody else. What's different is that they also spend a lot of time trying to go to sleep, but they keep waking themselves up with their tone of voice.

The other main way to have insomnia is to look at lots of bright, flashing pictures, I asked one client what he did and he said, "Well, I start thinking about all the things that I may not be thinking about." I went home that night and tried it. "What is it I'm not thinking about?" Soon it was six in the morning, and I thought, "I know what it is — sleep!"

Now I want you to change your internal voice back the other way. Make it softer, lower, slower and sleepier, and notice how that makes you feel. , . .

Once I almost lost an audience doing this. Open your eyes and speed up that voice again, or you'll have to get the rest of this seminar unconsciously. This is something you can teach insomniacs, and it's also a process you can use yourself whenever you need it. For instance, I've learned that the best thing I can do on an airplane is to go unconscious. Between my house and the main airport is a short 20–minute flight. As soon as I sit down in the seat—sst—I'm out.

Man: When you're finding out how someone motivates herself, how do you know that you have gotten to the beginning of the sequence? For instance, Betty was saying the voice that was talking to her started getting louder. How do you know what questions to ask at that point?

That depends on your purpose in asking the questions. There is really no way to determine where somebody starts. You just need to get enough detail so that you can create the same experience. If I do it myself, and it works, then I've probably got enough information. The way to test these things is in experience —your own or someone else's.

Once I know someone's motivation strategy, I can literally motivate her to get out of a chair or do anything else by having her go through the same process: "Feel the chair, say to yourself, 'I have to get up.' Change your tonality and say it again in a voice that is faster, louder, and more alert." Whatever the process is that you use to get up in the morning, you probably use the same process to get yourself to walk downstairs to pick up a book, or to do anything else.

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