Within minutes of the interest-deduction phase-out, companies found a way around it. Instead of borrowing money from insurance companies, they simply borrowed it elsewhere. This was called “indirect leverage.” The practice was especially appealing to banks, which can borrow money cheaply. Banks bought fresh policies on employees and in 1997 were floating the idea that they could buy life insurance on depositors and credit card holders as well. Fannie Mae, the giant mortgage buyer, proposed to insure the lives of home-mortgage holders, but the plan didn’t go far. Congress nixed those ideas and tried to plug the indirect-leverage loophole in 1998. The Joint Tax Committee’s Ken Kies, in classic revolving-door fashion, had quit his government job and was now lobbying for the COLI industry, which led a campaign that blanketed Congress with more than 170,000 letters and faxes and ran radio and newspaper ads targeting lawmakers as anti-business. The effort to close the loophole failed. Former House Ways and Means chairman Bill Archer, who had criticized janitors insurance as a tax shelter in 1995, joined the board of Clark/Bardes, the most influential COLI provider, in 2001.
“RETIREE BENEFITS”
Congress remained suspicious that companies were buying insurance on workers as a tax dodge. Employers said absolutely not: They had a sound business purpose. “The main reason employers are buying life insurance is so that they can provide benefits, in particular retiree medical benefits,” maintained Jack Dolan, a spokesman for the American Council of Life Insurers.
Employers were betting, correctly, that the people making the decisions in Washington knew little about life insurance, taxes, accrual accounting, and retiree health plans. For one thing, the assets in the policies aren’t cash that companies can pull out and spend; they don’t get cash until the covered employees die, so there’s no way the companies can use the policies as a piggy bank to “pay” for health care premiums or prescription drugs. In any case, many companies that bought life insurance on their workers didn’t provide retiree health coverage, or if they did, few of the workers were eligible for it.
Not everyone was snowed. “We do not believe that the purpose of the [plan] was to fund employee benefits,” wrote Judge Robert P. Ruwe in a 1999 U.S. Tax Court ruling against Winn-Dixie. The Jacksonville, Florida, supermarket chain was tussling with the IRS over the legitimacy of deductions it had taken for loans from policies covering 56,000 workers. Judge Ruwe pointed out that staff turnover at Winn-Dixie was so high that few employees were ever eligible for retiree medical benefits, yet the company had continued to collect death benefits on those who left the company before retirement. The judge concluded that the executives “recognized that it was a tax shelter” and that ultimately, over the sixty-year life of the policies, the company hoped to save $2 billion in taxes. The tax court wasn’t taking aim at the company’s practice of insuring its checkout clerks and bag boys; it was going after the interest deduction. And it ultimately won. In 2001, the U.S. Court of Appeals for the Eleventh Circuit in Atlanta upheld the tax court decision, and in 2008 the U.S. Supreme Court declined to hear Winn-Dixie’s appeal. The interest deduction was dead.
Though employers lost the interest deduction, they didn’t lose the desire to buy life insurance on workers, because they could still use policies as vehicles to generate tax-free income. In the early 2000s, the practice was proliferating. In 2002, Nestlé USA had policies covering 18,000 workers, Pitney Bowes Inc. had policies covering 23,000, and Procter & Gamble Co. had 15,000 covered workers. The companies all claimed they were using the policies to finance employee benefits. “We have not done this for financial gain,” Nestlé said. American Electric Power claimed that the death benefits were “dedicated to retiree benefits.” Hillenbrand Industries Inc., a coffin maker in Batesville, Indiana, said it bought the policies to beef up employee benefits.
MANAGERS INSURANCE
By the early 2000s, the days of companies buying policies on masses of low-level clerks and cashiers were largely over as more states, including California, Michigan, Ohio, Illinois, and Minnesota, required companies to secure employee consent to include them in coverage. Some companies had done this in the 1990s, including Walt Disney, which offered workers an incentive of a modest amount of life insurance without charge in exchange for giving the company permission to take out a policy on them.
This didn’t dampen sales, because companies figured they could take out larger amounts of death benefits if they bought new policies on higher-paid employees. Janitors insurance mutated into “managers insurance.”