Reamde

Which you almost had to, so ugly were many of the palettes that people ended up using. It had gotten so bad that it had actually led to a backlash. The trend in the last year or so had been back toward Diane’s palettes. But out of this, it seemed that an even more strange and subtle phenomenon was going on, which was that people were using Diane’s palettes with only small modifications. These almost-but-not-quite Dianan palettes were being posted and swapped on fan sites. Players would download them and then make their own small modifications and then post them somewhere else. Since a color, to a computer, was just a string of three numbers—a 3D point, if you wanted to look at it that way—you could actually draw diagrams showing the migration of palettes through color space. Over the summer, Diane had hired an intern to develop some visualization tools for understanding this phenomenon of palette drift, and then for the last two months Diane had been putting in way too many hours messing around with those tools and sending Richard “most urgent” emails about the trends she’d been observing. Another executive would have reprogrammed his spam filter to direct these messages into interstellar space, but Richard actually didn’t mind, since this was a perfect example of the hyperarcane shit that he would use to justify his continued involvement in the company to shareholders, if any of them ever bothered to ask. Yet he was having a hard time putting his finger on why it was important. Diane was convinced that the palettes were not just zinging around chaotically but slowly converging on one another in color space, grouping together in regions that she designated “attractors” (borrowing the term from chaos theory).

Cutting into his egg and watching the neon-yellow yolk spread across his plate, Richard considered it. He looked up and gazed around the Hy-Vee. It was a good place to be reminded of the fact that palettes were everywhere, that people like Diane were gainfully employed in many industries, picking out the color schemes that would best catch the eye of target markets. Panning from the cereal aisle (wholesome warm colors for colon-blow-seeking senior citizens) to the checkout lanes (bright sugar bombs in grabbing range of cart-bound toddlers), he saw a kind of palette drift in action right there. He was too far away to read the labels on the boxes, but he could still draw certain inferences as to which customers were being targeted where.

There was a brief interruption as the gastrocolic reflex had its way with him. As he was coming back from the men’s room, Richard glanced over the shoulder of a (judging from attire) farmer in his middle fifties who was sitting alone at a table, ignoring a cold mug of coffee and playing T’Rain. Richard slowed down and rubbernecked long enough to establish that the farmer’s character was a Dwinn warrior engaged in some high-altitude combat with Yeti-like creatures known as the T’Kesh. And palette-wise, this customer was playing it pretty straight; some of his accessories were a bit garish, but for the most part all the hues in his ensemble had been picked out by Diane.

He went back to his table and called Corvallis Kawasaki, one of the Seattle-based hackers. Reflecting the natural breakdown of skills between Nolan and Richard, most of Corporation 9592’s programming work was done in China, but the Seattle office had departments that ran the business, made life good for Creatives, and took care of what was officially denominated Weird Stuff and the weird people who did it. Pluto was Exhibit A, but there were many other arcane R&D-ish projects being run out of Seattle, and Corvallis had his fingers in several of them.

While dialing Corvallis’s number, Richard had been checking the IP address of the Hy-Vee’s Wi-Fi router.

“Richard” was how Corvallis answered the phone.

“C-plus. How many players you have coming in from 50.17.186.234?”

Typing. “Four, one of whom appears to be you.”

“Hmm, that’s more than I thought.” Richard looked around the diner and found one of the others: a kid in his early twenties. The fourth was harder to pick out.

“One of them’s dropping a lot of packets. Look outside,” Corvallis suggested.

Richard looked out the window and saw an SUV parked in the handicapped space, a man sitting in the driver’s seat, face lit up by a grotesquely palette-drifted scenario on the screen of his laptop.

“One of them’s a Dwinn fighting some T’Kesh.”

“Actually, he just got killed.”

Richard looked up and verified that the farmer had disgustedly averted his gaze from his screen. The farmer reached for his coffee cup and realized how cold it was. Then he looked up at the clock.

“This guy is a study!” Richard said.

“What do you want to know?”

“General demographics.”

“His net worth and income are strangely high, considering that you are in something called a Hy-Vee in Red Oak, Iowa.”