Sugar, jams and sauces, chocolate and other sweet treats, together with tea, created a new ritualised set of consumables with a recognisably feminine aspect. The masculine consumption of tobacco and strong alcoholic drinks from the colonies – rum, gin and port – developed in parallel. The trade in all these tasty things grew enormously. In 1750 the volume of tobacco imported from the American colonies on British ships was six times greater than a hundred years previously, the quantity of gin twelve times greater, and the amount of tea, rum and coffee immeasurably greater. The prices for all these goods fell, regardless of inflation, which raised the price of grain and local goods. Women’s labour, paid and unpaid, played a key role in all these processes. On the eve of the eighteenth century, city life as we understand it today – cafés and tea houses, theatres, hotels and shops – began to develop in Western Europe. Local goods were sold in the town’s markets, and shops sold colonial goods. The new colonial economy interacted with older commodities such as linen (tablecloths, sheets, curtains), metal alloys (tableware, cutlery), wood (furniture) and paper (books, newspapers). Common people scaled the consumerist heights that had formerly been accessible only to the aristocracy. Now the bourgeois family routinely consumed all those things, from imitation silk to beet sugar to steam-powered travel, which were practically indistinguishable from what their grandparents had seen as royal luxuries. This ascent conveyed a dizzying sensation of progress, which the middle-class family saw not so much as increasing their consumption as climbing up the social scale.
Throughout the centuries, extraction and suffering in the poor and distant parts of the world fed ‘consumption’ – pleasure and disease – in the rich countries of the Northern Atlantic. Two forces moderated this addiction-driven exchange – governmental regulation and the power of the consumer. But a third power was arguably the most important – the word of truth. Creating the modern public, imaginative writers played leading roles in sensitising people to the life of others. Making myriads of individual decisions, both the officials and the consumers followed the texts that they trusted, if only because there was nothing else to rely on. A disenchanted Jesuit priest who refashioned himself into a central figure of the Enlightenment, Abbé Raynal, gathered a stellar team to write the