Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

Jeanne Theoharis, interview by Gwen Ifill, “Known for Single Act of Defiance, Rosa Parks Trained for Life Full of Activism,” PBS Newshour, February 7, 2013, http://www.pbs.org/newshour/bb/social_issues-jan-june13-rosaparks_02–07/.

Marisa Taylor, “Vitaminwater Gets Facebookers Brainstorming on a New Flavor,” Digits blog, The Wall Street Journal, September 8, 2009, http://blogs.wsj.com/digits/2009/09/08/vitaminwater-gets-facebookers-brainstorming-on-a-new-flavor/.

Kate Pickert and Adam Sorensen, “Inside Reddit’s Hunt for the Boston Bombers,” Time, April 23, 2013, http://nation.time.com/2013/04/23/inside-reddits-hunt-for-the-boston-bombers/.

Gonzalo De Polavieja and Gabriel Madirolas, “Wisdom of the Confident: Using Social Interactions to Eliminate the Bias in Wisdom of the Crowds” (paper, Cornell Univ. Library, June 30, 2014), http://arxiv.org/abs/1406.7578.

Genevieve Roberts, “Ben & Jerry’s Builds on Its Social-Values Approach,” New York Times, November 16, 2010, http://www.nytimes.com/2010/11/17/business/global/17iht-rbofice.html; “Ben Cohen & Jerry Greenfield,” Entrepreneur, October 10, 2008, http://www.entrepreneur.com/article/197626.

Jay Newton-Small, “The Rise and Fall of Elizabeth O’Bagy,” Time, September 17, 2013, http://swampland.time.com/2013/09/17/the-rise-and-fall-of-elizabeth-obagy/.

James Stewart, “In the Undoing of a C.E.O., a Puzzle,” New York Times, May 18, 2012, http://www.nytimes.com/2012/05/19/business/the-undoing-of-scott-thompson-at-yahoo-common-sense.html.

Brad Tuttle, “Warren Buffett’s Boring, Brilliant Wisdom,” Time, March 1, 2010, http://business.time.com/2010/03/01/warren-buffetts-boring-brilliant-wisdom/.

Глава 7. Загадка

Mark Borkowski, The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry (London: Pan Macmillan, 2009).

“Producing Gone with the Wind” (web exhibition, Harry Ransom Center, Univ. of Texas at Austin, through January 4, 2015), http://www.hrc.utexas.edu/exhibitions/web/gwtw/scarlett/.

Jason Abbruzzese, “Embrace the Binge: Netflix Viewers Average 2.3 Episodes per Sitting,” Mashable, December 13, 2013, http://mashable.com/2013/12/13/embrace-the-binge-netflix-data-shows-viewers-usually-watch-more-than-one-embargo-til-6am/.

Bluma Zeigarnik, “On Finished and Unfinished Tasks,” in A Source Book of Gestalt Psychology ed. Willis D. Ellis (New York: Routledge, 2013), 300–14.

James T. Heimbach and Jacob Jacoby, “The Zeigarnik Effect in Advertising,” in Proceedings of the Third Annual Conference of the Association for Consumer Research (1972), 746–58.

Malcolm R. Parks and Mara B. Adelman, “Communication Networks and the Development of Romantic Relationships: An Expansion of Uncertainty Reduction Theory,” Human Communication Research 10, no. 1 (1983): 55–79; Charles R. Berger, “Uncertain Outcome Values in Predicted Relationships: Uncertainty Reduction Theory Then and Now,” Human Communication Research 13, no. 1 (1986): 34–38; Kathy Kellermann and Rodney Reynolds, “When Ignorance Is Bliss: The Role of Motivation to Reduce Uncertainty in Uncertainty Reduction Theory,” Human Communication Research 17, no. 1 (1990): 5–75.

Anthony Breznican, “Mystifying Trailer Transforms Marketing,” USA Today, July 9, 2007, http://usatoday30.usatoday.com/life/movies/news/2007–07–08-abrams-trailer_N.htm.

Alison Vingiano, “This Is How a Woman’s Offensive Tweet Became the World’s Top Story,” BuzzFeed, December 21, 2013, http://www.buzzfeed.com/alisonvingiano/this-is-how-a-womans-offensive-tweet-became-the-worlds-top-s.

Vingiano, “This Is How.”

Jeff Bercovici, “Justine Sacco and the Self-InflictedPerils of Twitter,” Forbes, December 23, 2013, http://www.forbes.com/sites/jeffbercovici/2013/12/23/justine-sacco-and-the-self-inflicted-perils-of-twitter/.

Matt Singer, “Ten Movie Trailers that Spoil Their Movie,” IFC, August 5, 2010, http://www.ifc.com/fix/2010/08/ten-movie-trailers-that-spoil.

Dalton Ross, “Secrets and Jedis,” Entertainment Weekly, September 16, 2004, http://www.ew.com/ew/article/0,,698013,00.html.

Dolf Zillmann, T. Alan Hay, and Jennings Bryant, “The Effect of Suspense and Its Resolution on the Appreciation of Dramatic Presentations,” Journal of Research in Personality 9, no. 4 (1975): 307–23.

Noël Carroll, “The Paradox of Suspense,” in Suspense: Conceptualizations, Theoretical Analyses, and Empirical Explorations, eds. Peter Vorderer, Hans J. Wulff, and Mike Friedrichsen (New York: Routledge, 2013), 71–91.