Лайкни меня! Экономика благодарности

66 Kathryn M. Kantes, “Joe de Vivre and the Art of the Hotel,” Hospitality.net, March 5, 2010, http://www.hospitalitynet.org/news/4045696.sarch?query=joie+de+vivre%2c+dream+maker%2c+ word+of+mouth

67 Pew Research Center, “61% of American adults look online for health information,” Pew Research Center press release, PewInternet.org, June 11, 2009. http://www.pewinternet.org/Press-Releases/2009/The-Social-Life-of-Health-Information.aspx

68 BusinessWeek Tech Team, “The 25 Most Influential People on the Web,” BusinessWeek.com, September 2008, http://images.businessweek.com/ss/08/09/0929_most_influential/1.htm

69 Loic LeMeur, “Does My Dentist Really Need a Facebook Fan Page, You Tube Channel, and a Twitter Account?”, Loic Le Meur, July 9, 2010, http://www.loiclemeur.com/english/2010/07/does-my-dentist-really-need-a-facebook-fan-page-youtube-channel-and-a-twitter-account.html?utm_source=feedburner&utm_medium=feed&utm_campaign= Feed%3A+loiclemeur+%28Loic+Le+Meur+Blog%29

70 Leena Rao, “How Social Media Drives New Business: Six Case Studies,” TechCrunch, July 17, 2010, http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/

71 John Schwartz, “A Legal Battle: Online Attitude vs. Rules of the Bar,” New York Times, September 12, 2009, http://www.nytimes.com/2009/09/13/us/13lawyers.html?_r=1&hp

72 Там же.

73 Justin Ellis, “Twitter Data Lets NPR Glimpse a Future of App-Loving News Junkies,” Nieman Journalism Lab, October 8, 2010 http://www.niemanlab.org/2010/10/twitter-data-lets-npr-glimpse-a-future-of-app-loving-news-junkies/

74 Lyn Schafer Gross, “Ratings” The Museum of Broadcast Communications, http://www.museum.tv/eotvsection.php?entrycode=ratings

75 “114.9 Million U.S. Television Homes Estimated for 2009–2010 Season,” Nielsen Wire. August 29, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/1149-million-us-television-homes-estimated-for–2009–2010-season/

76 “TV Ratings,” Nielsen.com http://en- us.nielsen.com/content/nielsen/en_us/measurement/tv_research/tv_ratings.html

77 Lyn Schafer Gross, “Ratings”.

78 There are many confessions to pick from: Lawrence, Christopher Lawrence, “Life on the Couch: Being a Nielsen family serious business”, Las Vegas Review Journal, March 22, 2009, http://www.lvrj.com/living/41647782.html; The Nielsens, “Confessions of a Nielsen Family”, New York Daily News, http://www.frankwbaker.com/nielsenconfessions.htm; Anonymous, “My Life as a Nielsen Family”, Slate. July 15, 1997 http://www.slate.com/id/3809/entry/24393/; James C. Raymondo, Horst Stipp, “Confessions of a Nielsen Household, “American Demographics, March 1997 http://findarticles.com/p/articles/mi_m4021/is_n3_v19/ai_19165304/pg_2/; http://www.lvrj.com/living/41647782.html and Mary Beth Ellis, “Confessions of a Nielsen Viewer, “ MSNb.c..com, March 27, 2006. http://today.msnbc.msn.com/id/11716703;

79 Michael Schneider, “Fox Wants Answers From Nielsen,” Variety.com, May 18, 2009 http://www.variety.com/article/VR111800392, 4.html?categoryid=14&cs=1http://www.variety.com/article/VR1118003924.html?categoryid=14&cs=1

80 “Americans Using TV and Internet Together 35% More Than A Year Ago,” March 22, 2010 http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/

81 Television Obscurities, Nielsen “Black Weeks,” February 9, 2009 http://www.tvobscurities.com/articles/nielsen_black_weeks.php

82 Jim Cox, “Sold on Radio” North Carolina: McFarland, 2008, pg 46 http://books.google.com/books?id=RwVkMMLqMdkC&pg=PA46&lpg =PA46&dq=%22How%27s+your+Hooper%3F%22&source=bl&ots= qUfAze9xT0&sig=GNOC0Q7nTJ4gILmjquxsJPdRboU&hl=en&ei= pQOhTKL-N4L88AbZmsyNAw&sa=X&oi=book_result&ct= result&resnum=5&ved=0CCYQ6AEwBA#v=onepage&q= %22How%27s%20your%20Hooper%3F%22&f=falsehttp://en.wikipedia.org/wiki/C._E._Hooper

83 Ilan Brat, “The Emotional Quotient of Soup Shopping,” WSJ.com, February 17, 2010 http://online.wsj.com/article/NA_WSJ_PUB: SB10001424052748704804204575069562743700340.html

84 http://adage.com/digital/article?article_id=145107

85 Tony Hsieh, “CEO Letter,” Zappos.com, July 22, 2009, http://blogs.zappos.com/ceoletter

86 http://www.variety.com/article/VR1118014540.html?categoryid=14&cs= 1&nid=4749

1 Это слово уже вошло в словарь: http://www.urbandictionary.com/define.php?term=vayniac. — Прим. ред.

2 Литературный «призрак» (англ. ghost writer), дословно — «писатель-призрак», автор, за вознаграждение пишущий книги, статьи, автобиографии и т.п. за другое, как правило известное, лицо. — Прим. ред.

3 Дон Дрейпер, креативный директор рекламного агентства, мастер манипуляций и интриг — вымышленный персонаж культового сериала «Безумцы» (Mad men). — Прим. ред.

4 Твит — термин сервиса микроблогинга Twitter, обозначающий запись, публикуемую пользователем. — Прим. ред.

5 Жизнь, Вселенная и все остальное. Всего хорошего, и спасибо за рыбу! — М.: АСТ: Ермак, 2003.