All these processes are helped along by another friend of the Earth,
Digital technology is also dematerializing the world by enabling the sharing economy, so that cars, tools, and bedrooms needn’t be made in huge numbers that sit around unused most of the time. The advertising analyst Rory Sutherland has noted that dematerialization is also being helped along by changes in the criteria of social status.37 The most expensive London real estate today would have seemed impossibly cramped to wealthy Victorians, but the city center is now more fashionable than the suburbs. Social media have encouraged younger people to show off their experiences rather than their cars and wardrobes, and hipsterization leads them to distinguish themselves by their tastes in beer, coffee, and music. The era of the Beach Boys and
The expression “Peak Oil,” which became popular after the energy crises of the 1970s, refers to the year that the world would reach its maximum extraction of petroleum. Ausubel notes that because of the demographic transition, densification, and dematerialization, we may have reached Peak Children, Peak Farmland, Peak Timber, Peak Paper, and Peak Car. Indeed, we may be reaching Peak Stuff: of a hundred commodities Ausubel plotted, thirty-six have peaked in absolute use in the United States, and another fifty-three may be poised to drop (including water, nitrogen, and electricity), leaving only eleven that are still growing. Britons, too, have reached Peak Stuff, having reduced their annual use of material from 15.1 metric tons per person in 2001 to 10.3 metric tons in 2013.39
These remarkable trends required no coercion, legislation, or moralization; they spontaneously unfolded as people made choices about how to live their lives. The trends certainly don’t show that environmental legislation is dispensable—by all accounts, environmental protection agencies, mandated energy standards, endangered species protection, and national and international clean air and water acts have had enormously beneficial effects.40 But they suggest that the tide of modernity does not sweep humanity headlong toward ever more unsustainable use of resources. Something in the nature of technology, particularly information technology, works to decouple human flourishing from the exploitation of physical stuff.
Just as we must not accept the narrative that humanity inexorably despoils every part of the environment, we must not accept the narrative that every part of the environment will rebound under our current practices. An enlightened environmentalism must face the facts, hopeful or alarming, and one set of facts is unquestionably alarming: the effect of greenhouse gases on the earth’s climate.41