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“I think that these may be most relevant regarding your work today,” she continued, and a blur of images hung in an augmented display space in front of me. I put my spoon down. “Instead of talking it would be easier if we could commingle my subjective reality with yours…”

I cut her off. “No, no, look, I just wanted to try this for the advertising block. I realize you are the main system interface but please, just communicate with Kenny, okay?” Anyway, my doctor had said to avoid distributed consciousness features, which is what this commingling of realities sounded like.

She shrugged. “Of course, Olympia. My apologies. I will interface with Kenny from now on until I hear otherwise from you.”

With that she faded away. Honestly, I found this proxxi thing unnerving, but at least she hadn’t given me any attitude. She’d just responded to my request and gotten on with it.

I returned my gaze to Phuture News and began eating my oatmeal again.

“News off please!” I announced, wondering how the pssi system would respond.

Magically, the display faded and my wall returned, but the system left behind a persistent visual overlay that was curiously both visible and somehow invisible at the same time. This technology was actually pretty amazing.

An image of some new war that was about to start hung in my new overlaid display. Maybe I shouldn’t start my days with Phuture News. But even as I muttered this aloud, I could see a Phuture News feed at the bottom of my display saying there was a ninety percent chance I would anyway. I laughed. Obviously the system was a comedian as well.

As I sat mulling this, I picked up the new edition of Marketing Miracles from the counter, a rare print magazine, and leafed through it. My brow furrowed. That’s odd. Then I figured it out.

“Kenny,” I announced into thin air, “could you switch the advertisement blocking system off?”

Immediately the pages of the magazine began to morph, shifting and dissolving until the same page appeared before me, but this time with the advertisements in it.

“And, Kenny, now back on please.”

The images and text on the page quickly shape shifted back and the adverts dissolved away. Amazing.

As I considered this, I realized that the news broadcast hadn’t had any ads floating across it either, nor had it been interrupted by any advertising breaks. Really amazing.

I sat bolt upright and listened hard to the noise from outside, paying attention more carefully. I could still hear the traffic and bustle of people, but the baseline clatter of the street hawkers and holo ads was absent.

Nice.

<p>6</p>

WE’D WON THE first phase of the Cognix account. It was the biggest our marketing company had ever been awarded and I was something of a hero around the office. Bertram had even been tolerable lately, but only just.

Today we were helping run an online press conference with Patricia Killiam, Cognix’s most famous scientist and primary press presence. The meeting was being held in one of the Atopian conference rooms. Many of the reporters were actually on Atopia with Patricia in the room, but most people, like me, were attending remotely. I started up the holographic promo-world for the reporters to get the show started.

“Imagine,” said an extremely attractive young woman, or man, depending on your preference, “have you ever thought of hiking the Himalayas in the morning and finishing off the day on a beach in the Bahamas?”

As she walked along an exotically anonymous beach, she began nodding, conveying to us that not only was it possible, but it was something that we needed, and that we obviously needed right away.

“Pssionics now enables limitless travel with nearly zero environmental impact. You’ll be having the most fun, with the lowest combined footprint, of anyone in your social cloud!”

“And you’ll never forget anything again,” laughed the girl, reminding us of everything we’d ever thought we’d forgotten. “You’ll never again have to argue about who said what!”

While we all contemplated the things our mates had gotten wrong over the years, her face shifted into a more serious demeanor.

“Imagine performing more at work while being there less. Want to get in shape? Your new proxxi can take you for a run while you relax by the pool!” she exclaimed, stopping her walk to look directly into the viewer’s eyes.

“Look how you want, when you want, where you want, and live longer doing it. Create the reality you need right now with Atopian pssionics, and sign up soon for zero cost!”

The woman faded into the slowly rotating Atopian logo.

A short silence settled while Patricia let it all sink in. She was the master at this, and she should be after all the years she’d spent punting for it.

“So, how exactly is pssionics going to make the world a better place?” asked an attractive blond from one of the entertainment outlets.

I watched Patricia carefully roll her eyes. She didn’t like the term ‘pssionics’, too much baggage. The blond reporter’s name floated into view in one of my display spaces: Ginny.

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