Precisely because they are so terribly lucid, dreams have become the objects of our waking lives and are used as slogans in advertising; dream spots often interrupt a dreamy series or adorn the pages, when they don’t take up an entire page, of daily and weekly newspapers and magazines, like those dreams that recur on fixed dates. This is why there are chairs of Dreamology at the universities and why Dreamography has its dream interpreters. And this is why holders of degrees in Dream Studies are sought after by large corporations, by dream multinationals, and by the large dream trusts and consortiums. This is why the Common European Market of Sleepers obliges students, starting in grade school, to write essays based on their dreams, and instructs teachers, before starting class, to present on the blackboard or on the screen the dream they saw the previous night; and at college entrance exams, essay topics concern dream phrases by writers who dreamed not to interpret the world, but to change it. This is why Marx speaks of the surplus value that the boss steals from his worker’s dreams of becoming the boss, and the boss always fools him, just like in those dreams in which you’re always on the point of having it all but you never quite succeed, once and for all. This is why the political parties play with the dreams of their voters, i.e., how to get a tax-free car or how to make their shit travel through a dream pipe to the sea, rather than amass in the garden sewer. Thus, dreams become a vital substance, the main one that keeps you vigilant in this miserable existence, in which you can’t wait to run, to lose yourself in a dream film or a book of dreams or in love, where the dreams that lovers have are so often the opposite of the reality they are living; and they emerge from love rejuvenated because they were able to dream. They hate all those things that keep them grounded in life: their time cards, the rent, illness, nagging, and they live in dreams of traveling, in dream vacations, in dreamy states of cohabitation, or they might go and unwind in a football stadium dream or in a dream church.