Alice in Chains: The Untold Story

On April 6, 1990, Alice in Chains met with artist, photographer, and video director Rocky Schenck. They made a good pairing. “I had listened to Alice’s music before the first meeting, and it definitely made a strong impression on me. To be honest, it was darker than anything I had heard previously in my music-listening experience, and I didn’t know quite how to react when I first heard it,” Schenck wrote. “Creatively speaking, I had already been walking down a rather dark road myself for many years before I met these guys. I think the band picked this up when they first viewed my photography portfolio and looked at my previous videos, and that’s why we connected so naturally and quickly. Like minds, I suppose.

“I thought what I had to offer visually and creatively would complement what they were creating musically. And looking back on the work we created together, I think it did.”18

They discussed several ideas for the album art. For one of the photographs, the band came up with the idea of making it appear as if they were emerging from an eyeball, so the conversation focused on how that could be created. The record label didn’t give the band a large budget for this photo shoot, but Schenck liked them so much, he was willing to make it work. He took a budget scarcely enough for a one-day shoot and stretched it out over three days.

The first shoot took place on the afternoon of Wednesday, May 2, 1990, at the swimming pool of the Oakwood Apartments in Burbank. To execute the idea of their emerging from an eyeball, the pool was covered with a thin piece of plastic. The band members had to swim under the plastic, rise to the surface, and breathe in as they emerged. “The plastic distorted their faces, and I got some great, ghoulish band shots with the very first roll of film,” Schenck wrote. They experimented with several ideas, including a shot of Layne wrapped in plastic with the other members holding him that was used as the cover for the “We Die Young” single.

They spent the next day and night at Schenck’s Hollywood studio. “I had been experimenting with in-camera multiple exposures, where I would create a distorted image by exposing different parts of a single frame of film one exposure at a time. I had been utilizing this technique in videos and in my art photography for years, and it was perfect for this assignment,” Schenck explained. In his portfolio, the band members had seen “experimental multiple-exposure black and white portraits of haunted, distorted faces,” and asked that he duplicate the technique. Schenck didn’t want to duplicate the original photo, which was in black and white, so he tried the same technique in color using photos of each band member’s face. A photo of Mike was chosen for the album cover. Upon seeing the photo, they decided to name the album Facelift. The original concept for the cover was to have all four members’ faces “superimposed into one startling expression,” which appeared years later in the Music Bank box set.19

“What I enjoyed about this process is that I could never quite predict how the final image would look with this technique, but it usually resulted in an image that was somewhat bizarre and twisted—perfect for Alice,” Schenck wrote. “We spent many hours creating distorted portraits of each band member, lighting each of their features individually with a single gelled spotlight and creating the portrait one exposure at a time.”

On May 4, Schenck and the band went to a sulfur plant in Wilmington, California, an experience he described as “very intense” because if the wind shifted, the sulfur would get in their eyes, and they would all start crying. There were eye baths located throughout the plant, so they were constantly washing their eyes. At one point, the band was standing in a cactus patch near a mountain of sulfur when the wind shifted and they all started crying. Schenck kept shooting and got what he described as “some odd pictures of the band crying in the cactus.”

After reviewing the proof sheets two decades later, Schenck wrote, “I think this first marathon shoot captured them in a wonderful way. They were in rare form, and I was having the time of my life working with them. I didn’t know at that time if I would be working with them again, but I was hooked.” Schenck and the band were out having dinner when Layne, for no particular reason, started singing “We Die Young” in the style of Broadway actress Ethel Merman. These shoots were the beginning of a professional relationship between Schenck and the band that would continue for years, covering most of their albums and several music videos.